ServerLogic Introduces MarketPoint to the Furniture Industry

MarketPoint is an Direct Marketing Campaign Management Software designed specifically for the home furnishings market. It has seen tremendous success in the furniture industry and is leading to explosive sales growth for its member dealers.

Portland, OR (PRWEB) March 18, 2008 -- ServerLogic has announced the release of MarketPoint Direct Marketing Campaign Management software. Designed specifically for the home furnishing market, MarketPoint replaces inefficient direct mail campaigns with a targeted, repeatable method for running a direct marketing campaign. MarketPoint helps dealers target high-value prospects by increasing their prospect response rate and decreasing direct marketing costs, resulting in increased profits.

MarketPoint provides a proven system to effectively create and manage multiple direct marketing sales events that target potential customers that have visited a store, but did not purchase.